合禧的经营理念
核心理念
The Core Philosophy
品质美酒,盈得未来
High quality wines to gain our future.
团队理念
Team Philosophy
诚实、专注、专业
Honest, Dedicated,Professional
产品理念
Products Philosophy
酒庄直采,专注品质
Direct Sourcing from ‘chateaux’, quality focused
营销理念
Marketing Philosophy
合禧、合作伙伴、终端顾客三者共赢
Tripartite win-win among Healthy, partners & consumers
服务理念
Service Philosophy
一瓶酒,一件事,把事情做好。
One wine, one business, do it well.
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合禧的“精品酒”理念
----真正帮助事业伙伴们赚钱的葡萄酒品牌
The exact wine to earn money for our partners
从市场产品细分的角度:
From the perspective of market product segmentation
是酒庄酒,概念上区别于酒厂批量生产酒,贴牌酒,散装进口国内分装葡萄酒;
“Chateaux” wines, conceptually, differ from mass-produced wines,OEM , or imported bulk wines.
是酒庄直采的酒庄酒,性价比在诸多酒庄酒中一定是最高的;
Direct sourcing from “Chateaux”, highest efficiency rate among all imported “Chateaux”wines.
酒届公认的葡萄酒大师作品或知名酿酒师作品;
Made by well-known wine makers or famous wine masters.
知名精品酒产区葡萄酒,如勃艮第;
From famous fine wine regions, such as Burgundy.
举世公认的高品质葡萄酒品牌,如计划引入的睦沙古堡品牌;
The well-known high quality wine brands, such as Chateau Musar from Lebanon.
从帮助我们的分销商们赚钱的角度:
From the perspective of money-earning for distributors
合禧独家进口,独家代理分销,品牌保护状态好;
Healthy Fine Wine is the sole importer & brand distributor in China, and brands are well managed.
精品酒数量有限,单一品牌三五家伙伴式国内联合管理分销,避免“人多添乱”;
Limited quantity for each “ Fine wine”, we prefer 3 to 5 main distributors to market together.
规范、合理的定价体系,经得起市场推敲的定价;
Regular and reasonable pricing system to result in reliable prices.
独家互联网平台展示、推广支持;
The only on-line operator of theses brands is HEALTHY FINE WINE for unified display and promotions.
我们的精品酒品牌自身显著的亮点;
Prominent spots for each fine wine brand.
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